What is Housing First?
Housing First is the globally proven model that permanently houses people without preconditions — no sobriety requirements, no treatment compliance, no employment demands. Housing is the platform from which everything else becomes possible.
Decades of research across Finland, Canada, the United States, and beyond confirm: Housing First produces better outcomes, faster, and at lower cost than traditional "treatment first" approaches.
"Finland has virtually eliminated chronic homelessness — not by spending more, but by stopping the revolving door with permanent housing."
✅ What Housing First Is
- Housing provided immediately, unconditionally
- Wraparound services offered (not mandated)
- Person-centered, trauma-informed care
- System-wide coordination and accountability
- Permanent solutions over temporary shelter
❌ What Housing First Is Not
- Enabling or abandoning standards
- Replacing existing service providers
- A single shelter or building
- A short-term emergency response only
- A one-size-fits-all program
Three interconnected response streams.
Homeward Bound NORMAN operates across the full spectrum of housing need — from prevention upstream to permanent supportive housing for the most vulnerable.
Prevention & Diversion
Stopping homelessness before it starts by identifying households at risk and intervening early. Emergency rental assistance, landlord mediation, utility support, and short-term financial crisis response. The most cost-effective dollar spent is the one that keeps someone housed in the first place.
Rapid Rehousing
For people experiencing homelessness, Rapid Rehousing provides time-limited rental assistance, housing search support, and case management to get individuals and families back into stable housing as quickly as possible. The goal: homelessness lasts days or weeks, not months or years.
Permanent Supportive Housing
Long-term affordable housing paired with on-site or community-based support services for individuals with chronic conditions — serious mental illness, substance use disorders, physical disabilities. The Reed Avenue Resilience Center is the centerpiece of this stream, combining affordable units with a federally-qualified safe room and service hub.
Coordinated Entry: No One Falls Through.
Coordinated Entry is the backbone of a functional Housing First system — the single, unified front door through which every person experiencing or at risk of homelessness is assessed, prioritized, and connected to the right resources, regardless of which provider they first encounter.
Without Coordinated Entry, people cycle between providers, miss resources they qualify for, and fall through gaps. With it, Norman becomes a system — not a collection of uncoordinated programs.
How it works in Norman:
Single Assessment Tool
Every provider uses the same standardized assessment — a person's story is told once, not dozens of times.
Shared Housing Queue
People are prioritized by need — not by which provider they happened to find first — and matched to appropriate housing resources.
Real-Time Data (HMIS)
The Homeless Management Information System tracks every client, every bed, every outcome — creating system-wide accountability. The OK-504 CoC operates WellSky/ServicePoint as its HUD-compliant HMIS platform, administered by the Homeless Alliance as HMIS Lead Agency.
Cross-Provider Collaboration
Shelters, case managers, housing navigators, and service providers share information and coordinate — no one works in isolation.
CoC Designation & System Leadership
Norman/Cleveland County Continuum of Care — OK-504
Norman holds a designated Continuum of Care (CoC) with the U.S. Department of Housing and Urban Development — CoC ID: OK-504, covering Norman and Cleveland County. This federal designation is the gateway to HUD funding and gives the Homeward Bound NORMAN system its federal legitimacy. OK-504 has received continuous HUD CoC Program funding for at least five consecutive years, with annual awards growing from $447,669 in 2020 to $505,096 in 2024.
HUD CoC Funding History — OK-504
| Year | PSH (Renewal) | RRH | Planning Grant | Total Award |
|---|---|---|---|---|
| 2020 | $407,603 | $27,651 | $12,415 | $447,669 |
| 2021 | $411,269 | $27,843 | $13,375 | $452,487 |
| 2022 | $411,269 | $27,843 | $13,173 | $452,285 |
| 2023 | $446,291 | $29,643 | $13,173 | $489,107 |
| 2024 | $491,923 | — | $13,173 | $505,096 |
| 5-Year Total | $2,346,644 | |||
Source: HUD CoC Program Funding Awards, Oklahoma — 2020–2024. PSH = Permanent Supportive Housing. RRH = Rapid Re-Housing.
Collaborative Applicant & Local CoC Lead
Thunderbird Clubhouse
1251 Triad Village Dr, Norman OK 73071
Heidi Smith, Director of Operations
(405) 321-7331 · [email protected]
HMIS Lead Agency & Platform
Homeless Alliance · WellSky/ServicePoint
Dan Straughan, Executive Director
1712 NW 4th, Oklahoma City OK 73106
(405) 415-8410 · homelessalliance.org
Download the full strategy.
The complete Homeward Bound NORMAN plan — designed for civic leaders, major funders, and serious partners.